Best Buy can techfit every kind of student for back to school. So we surprised Tim, a game designer, with an experience just for him.
"Last Request", is the tale of a young man who finds himself up before a firing squad in a strange land. He's granted one last wish: a Coke Zero. But after seeing the word "and" on the can (as in real Coke taste AND zero calories), he decides to ask for more AND more. It just goes to show what a little can of everything can inspire.
The Mégane Experiment
TVC :30 Teaser
TVC :10 Visor
TVC :10 Tow Bar
TVC :10 Fun?
The Mégane Experiment on Facebook
We noticed a strong statistical relationship between towns with higher Renault Mégane sales and those with higher rates of fertility, happiness and life expectancy. Coincidence? The Mégane Experiment is the true story of one man's journey to discover whether a car can change a town.
All media drove consumers to TheMéganeExperiment.com where they could follow Claude's journey, view the controversial 11 minute documentary film, test their own levels of Joie de Vivre, and compare their town's Joie de Vivre via an interactive map, that also showed their nearest Renault dealer. They were then given the opportunity to book a Mégane test drive and find out for themselves what the car was all about.
The campaign created quite a stir with over 500 million media impressions, almost 250,000 unique visitors to the website and over 500,000 YouTube views. The Mégane Experiment has been recognised by Cannes, D&AD, One Show, Clio and the Golden Drum awards, to name but a few.
Dr Papadopoulos analyzes The Mégane Experiment
Start Thinking Soldier
TVC :30 Mission 1: Factory
TVC :30 Mission 2: On The Road
TVC :30 Mission 3: Disaster Relief
TVC :30 Mission 4: Observation Post
Our target audience spent a lot of time online and they expected more engagement than purely traditional media could deliver. So we decided to let them discover what soldiering was really about for themselves.
Four television commercials drew users to the website with a challenge -
"What would you do?"
From then on the user took control as they made their way through fighting in built up areas, problem solving, humanitarian work, parachuting, and driving the Army's range of 4x4 vehicles across rugged terrains. The top candidates were then invited to try it for real at a live event.
Start Thinking Soldier had more than 2.5 million site visits, almost 80,000 registrations, 31 million page views, with users spending an average of 10 minutes on the site per visit. Our bounce rate was less than 2%, and for the first time in 12 years, the Army filled its recruitment quota of 15,000 recruits. Start Thinking Soldier won numerous awards including Cannes, D&AD, Campaign Big, London International and The Webby's. It was also named as one of the most contagious campaigns by Contagious Magazine.
TVC :60 Anthem
Gifts That Do
Web Film 1:26 Instagram
TVC :30 Gifts That Do
TVC :30 Gifts That Do
The latest Best Buy Holiday campaign is actually quite simple. We decided not to focus on the latest and greatest gadgets but more on the people and the amazing unexpected things they do with them. We scoured the country to find real people with inspiring stories to tell–for example, Claire Jantzen, a 13-year-old digital photographer; and Brian Jones, who used his laptop to help turn the house from A Christmas Story into a museum. We wanted to push the audience to really think about gift giving, so we tied the campaign together by asking 'What will your gift do?.'
TVC :15 Superdad
TVC :15 Snowball Sniper
TVC :15 Picture Perfect
The 12 Second Strip
The Renault Wind Roadster has the fastest roof in its class. It's ready for the summer in 12 seconds flat. So we challenged the people of Britain to go online and try to beat the car to win it.
The 12 Second Strip was recognized by Cannes, Creative Circle, New York Festival, Eurobest and Art Directors Club.
Pro V Joe Print
Pro V Joe / LG LOOP
Web Film :60
Web Film :15
LG wanted to let the public know that their range of mobile phone handsets came with cameras that were well ahead of the competition. The idea was simple - you don't have to be a professional photographer with expensive equipment to take a great shot.
We created a two tier campaign, beginning with the Pro v Joe photography competition and leading on to the LG Loop site which acted as a place people could share their photographs. The Pro v Joe campaign launched with web films, press, outdoor, banners, taxi and in-flight advertising.
The response was incredibly strong with the campaign reaching 6.5 million people. Loop generated 100,000 customer engagements, each spending an average of 2.5 minutes on the site. The campaign has been featured in many publications including Campaign and Revolution Magazine.
Renault TV Website
Web and TV content
Renault were taking the big step from traditional advertising routes to a more complete user interaction. One key part of this was Renault TV, a digital and online channel that would give viewers motoring entertainment. We were asked to create the concept for the online platform. We developed a clean, stylish and easy to use site concept that gave users access to huge amounts of video with the highest possible quality. This project was for Publicis Entertainment and the concept was developed and put into place by All of Us.
The Great easyJet Getaway
easyJet wanted to begin gathering a following on social networking sites, so we created the Great easyJet Getaway competition. A simple mechanic that relied on assets people already had (embarrassing photos on facebook) and a sense of humour.
To win holidays and flights, all you had to do was come up with a convincing reason why you needed to get out of the country as quickly as possible - you simply left a photo with a caption on the easyJet fanpage. This was kicked off with some facebook banner advertising.
For such a simple campaign the results exceeded client expectations, almost quadrupling easyJet's number of followers on facebook in a month.
Asan first got his break as a packaging designer. Although it was short lived, he managed to produce work for Tesco and Disney. He then got into digital and created advertising for Sony and Vodafone. Rebranded Jon Snow's charity New Horizon Youth Centre in time for its 40th birthday. More of the same for YCN, an organization dedicated to helping young people get a start in the creative industries. And a few films, websites, press ads and book publications later he joined Publicis London.
At Publicis he worked on most of the agencies accounts in all mediums. Eventually leading the creative on the award winning British Army, Renault and LG accounts. After 5 years he left to do more projects with the likes of Fallon (Cadbury's), creative directed an Arts project for Louis Vuitton and helped launch a product from scratch (Heart Part, google it, it's really good). In the mist of this he somehow managed to find himself in the small mountain town of Boulder, Colorado, at a not so small agency called Crispin Porter + Bogusky. There he is kept busy with clients such as Coke Zero and Under Armour.
Coke Zero / Carlsberg / Sauza Tequila / Teacher's Whisky / Louis Vuitton / Under Armour / Wonderbra / Renault / Hewlett Packard / Sony / LG / Vodafone / Cadbury's / Tesco / COI / British Army / Airbus / easyJet / Visa / RBS / Best Buy
Cannes Lions x 5 / D&AD x 2 / One Show x 3 / Art Directors Club x 1 / Clio Awards x 1 / Creative Circle x 3 / New York Festivals x 10 / Campaign Big Awards x 1 / Webby Awards x 4 / Eurobest x 2 / ANDYs x 1 / Revolution x 1 / MCCA x 1 / IAB Creative Showcase x 1 / BIMA x 3 / Epica Awards x 3 / Marketing Week Engage Awards x 1 / London International Awards x 1
If you want to get in touch to discuss projects or availability, then I'd be pleased to hear from you. Unless you think I've broken something and you want me to replace it.