— Coke Zero. Last Request.
The latest Coke Zero commercial “Last Request”, is the tale of a young man who finds himself up before a firing squad in a strange land. He’s granted one last wish: a Coke Zero. But after seeing the word “and” on the can (as in real Coke taste AND zero calories), he decides to ask for more AND more. It just goes to show what a little can of everything can inspire.
— Renault. The Mégane Experiment.
We noticed a strong statistical relationship between towns with higher Renault Mégane sales and those with higher rates of fertility, happiness and life expectancy. Coincidence? The Mégane Experiment is the true story of one man’s journey to discover whether a car can change a town.
All media drove consumers to TheMéganeExperiment.com where they could follow Claude’s journey, view the controversial 11 minute documentary film, test their own levels of Joie de Vivre, and compare their town’s Joie de Vivre via an interactive map, that also showed their nearest Renault dealer. They were then given the opportunity to book a Mégane test drive and find out for themselves what the car was all about.
The campaign created quite a stir with over 500 million media impressions, almost 250,000 unique visitors to the website and over 500,000 YouTube views.
The Mégane Experiment has so far been recognised by Cannes, D&AD, One Show, Clio and the Golden Drum awards.
— COI Army. Start Thinking Soldier.
The latest campaign for the British Army was designed to be different. The target audience now spent a lot of their time online and they expected more engagement than purely traditional media could deliver. So we decided to let them discover what soldiering was really about for themselves.
Four television adverts drew users to the website with a challenge - "What would you do?"
From then on the user took control - we created missions using Flash, 3D and the Unity platform that put users in realistic scenarios - from fighting in built up areas to problem solving, humanitarian work, parachuting, and driving the Army's range of 4x4 vehicles across rugged terrains.
From online the users were invited to try it for real and moved on to the live events.
To date we have had more than 2.5 million site visits, almost 80,000 registrations, 31 million page views, with users spending an average of 10 minutes on the site per visit. Our bounce rate is less than 2%, and for the first time in 12 years, the Army has filled its recruitment quota of 15,000 recruits. The campaign has won numerous awards including Cannes, D&AD, Campaign Big, London International and The Webby's. It was also named as one of the most contagious campaigns of 2009 by Contagious Magazine.
— Renault. The 12 Second Strip.
Renault has a new addition to the family this summer (the Wind Roadster) and wanted us to quite simply show it off. Being avid viewers of Top Gear, we noticed that the first thing they always criticise about all convertible cars is the convertible bit and how inefficient the roofs normally are. Well, the good news for us was the smart French people at Renault had managed to get this roof opening and closing in only 12 seconds, without a fuss and of course being French - with just the right blend of joie de vivre.
The concept was born - lose your winter woollies with more joie de vive than the Wind Roadster, upload it via YouTube (tag it 12 second strip) or directly on The 12 Second Strip website and the car could be yours.
The 12 Second Strip has won awards at Cannes, Creative Circle, New York Festival, Eurobest and Art Directors Club.
— LG. Pro V Joe / LG Loop.
LG wanted to let the public know that their range of mobile phone handsets came with cameras that were well ahead of the competition.
The idea was simple - you don’t have to be a professional photographer with expensive equipment to take a great shot.
We created a two tier campaign, beginning with the Pro v Joe photography competition and leading on to the LG Loop site which acted as a place people could share their photographs. The Pro v Joe campaign launched with online video, banners, press, outdoor, taxi and in-flight advertising.
The response was incredibly strong with the campaign reaching 6.5 million people. Loop generated 100,000 customer engagements, each spending an average of 2.5 minutes on the site. The campaign has been featured in many publications including Campaign and Revolution Magazine.
— Renault TV. The Launch.
Renault were taking the big step from traditional advertising routes to a more complete user interaction. One key part of this was Renault TV, a digital and online channel that would give viewers motoring entertainment. We were asked to create the concept for the online platform. We developed a clean, stylish and easy to use site concept that gave users access to huge amounts of video with the highest possible quality. This project was for Publicis Entertainment and the concept was developed and put into place by All of Us.
— easyJet. The Great easyJet Getaway.
easyJet wanted to begin gathering a following on social networking sites, so we created the Great easyJet Getaway competition.
A simple mechanic that relied on assets people already had (embarrassing photos on facebook) and a sense of humour.
To win holidays and flights, all you had to do was come up with a convincing reason why you needed to get out of the country as quickly as possible - you simply left a photo with a caption on the easyJet fanpage. This was kicked off with some facebook banner advertising.
For such a simple campaign the result has exceeded client expectations, almost quadrupling the number of easyJet’s friends on facebook in a month.